Step 7: Equipment Selection
We then, finalize what equipment the doctor needs and wants with known lending terms. We introduce our clients to their territory representative that they will be working after the project is complete. We verify that the equipment representative and the contractor have collaborated well together in the past to guarantee that mistakes are minimized.
Step 8: Marketing
Marketing is what brings new patients into the practice and is responsible for its growth. We make sure our clients create a brand and identity for their practice, and capitalize on organic marketing like social media, website, yelp, etc. Insurance companies are also considered as a tool for marketing as well as internal dental service plans to attract non-insured patients. Then, we implement systems in the practice to keep patients coming back for life, not just for one or two visits.